How can I sooth my dry cracked ?

My baby is 8 1/2 weeks and for the past 5 days my have been dry cracked and severly sore. feeding has been so painful even in different positions. My baby is latching on just fine. Showering is even painful so I've been taking baths. I've been using Lansinoh and it doesn't seem to be making much of a difference. Any suggestions. Should I pump until they heal?